During the "Cool Guiyang 520 Shopping Festival" on May 29-29, the Guizhou Shuanglong Airport Economic Zone witnessed a remarkable influx of visitors, with a total of 300,000 enthusiastic consumers flocking to the area. The sales generated during this time were equally impressive, reaching a staggering 45.43 million yuan ($6.42 million).
The Sasseur (Guiyang) Outlets received 271,000 visits, with sales of 36.54 million yuan, while 4S stores of Toyota, BYD, and Peugeot had sales of 7.4 million yuan, a year-on-year increase of 14.2 percent.
A Sasseur (Guiyang) Outlets store attracts many consumers during the "Cool Guiyang 520 Shopping Festival". [Photo/WeChat account of Guizhou Shuanglong Airport Economic Zone]
The Guizhou Polar Ocean World received 6,726 visits – a staggering 97.4 percent increase from the same period in the previous year when only 3,408 visits were recorded.
Furthermore, the zone organized China Airlines to launch special air tickets for more than 30 routes in and out of Guiyang, and the top five passengers of each flight received a discount of 50-100 yuan per ticket.
As of May 29, in addition to automobile consumption coupons, the 500,000-yuan government consumption coupons launched by the zone have been used up by consumers, boosting the zone's business and catering consumption.
According to the person in charge of the zone's investment promotion bureau, there are plans in place to strategically target specific festivals and coordinate various promotional activities in the latter half of the year, ensuring its continued prosperity throughout the year.
Restaurants in the zone see crowds of people during the "Cool Guiyang 520 Shopping Festival". [Photo/WeChat account of Guizhou Shuanglong Airport Economic Zone]