As the Spring Festival approaches, a strong festive atmosphere pervades over the major supermarkets and shopping centers in the Guizhou Shuanglong Airport Economic Zone.
Wave after wave of customers are flocking to the Sasseur (Guiyang) Outlets in the zone, eager to select new clothes, enjoy delicious food, and watch movies.
In 2023, the largest-scale supermarket welcomed millions of customers, achieving an annual sales volume of over 1.3 billion yuan ($181.1 million), marking a remarkable year-on-year growth of 33 percent.
Since the beginning of last year, the Sasseur (Guiyang) Outlets has introduced internationally and domestically renowned brands.
With the assistance of the zone, a series of shopping events have been held, such as the spring shopping carnival, 520 shopping festival, and anniversary celebrations. All of these events led to double-digit growth in both sales and customer traffic.
Consumers carefully select clothes at a store in the Sasseur (Guiyang) Outlets. [Photo/WeChat account of Guizhou Shuanglong Airport Economic Zone]
During this year's New Year's Day holiday, the retail giant saw sales exceed 27 million yuan, up by 8 percent year-on-year, and its customer traffic surpassed 150,000, indicating a 10-percent increase.
In 2024, the retail giant plans to deepen cooperation with tourism agencies and to transform itself into a must-visit place for tourists from outside the province. It will also further boost the prosperity and development of Guizhou's cultural tourism and commerce sectors.