Guiyang in March is full of spring vitality. The sea of flowers in the Guizhou Shuanglong Airport Economic Zone has ignited tourists' enthusiasm for venturing outdoors and driven a spring consumption boom.
Flowers bloom in Shuanglong. [Photo/website of Guizhou Shuanglong Airport Economic Zone]
Covering more than 1,800 mu (120 hectares) and home to over 170 varieties of flowers and plants, the Shuanglong Ecological Park receives an average of more than 1,000 visitors on weekends during the blooming season. The number surges to 4,000–5,000 during the peak blooming period for cherry and plum blossoms.
Located adjacent to the park, SASSEUR (Guiyang) Outlets, the largest shopping mall in Shuanglong, has been welcoming in excess of 30,000 visitors on weekends this spring. The flower-viewing crowds have turned into commercial foot traffic, driving the first wave of spring consumption.
At Guiyang Forest Park, Monkey Coffee has made "flower viewing, monkey watching, and coffee drinking" a popular spring ritual for young people, thanks to its limited-edition special drinks of the season.
Monkey Coffee attracts many young customers. [Photo/website of Guizhou Shuanglong Airport Economic Zone]
The CREC International Tourist Resort has integrated resources including the 5,000-mu mountain sports park, outdoor camps, and resort hotels. It has also launched a diverse range of products covering spring outings, camping, and hiking, turning day trippers into overnight guests.
Shuanglong is closely following the high-quality development direction of the city's cultural and tourism industry. It will continue to expand the model of "flower viewing+", integrating new business forms such as commerce, coffee, and outdoor sports, while accelerating the transformation of spring scenery into economic output and injecting more vitality into Guiyang's spring cultural and tourism market.